In retrospect, the genesis of what would become the documentary film ARTIFACT seems pedestrian enough. The members of the rock band 30 Seconds to Mars, about to embark on the making of their third album This is War, decided to record the process on film.
But in a bizarre turn, the band found itself facing down a $30 million lawsuit from their own record label, who claimed that they had failed to deliver on their contract to produce three albums. Instead of capitulating to the demands of faceless corporate record label EMI, 30 Seconds to Mars decided to square off against it in litigation, yielding a modern David versus Goliath tale.
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